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Perspectives

Insights

Perspectives on international business and market entry, digital identity and government technology, commercial discipline, institutional diplomacy and leadership. Articles marked forthcoming are in preparation.

International Business

2 November 2026 · 10 min read

My Reflections on Doing Business in Europe and Africa

How working across different markets, cultures and institutions has shaped my approach to business, and why diplomacy, cultural understanding and trust matter as much as commercial strategy.

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