Trust
Building credibility through consistent execution, transparency and long-term relationships.
Strategic growth / Emerging markets / Digital identity
IRINA STOICA
Identity. Trust. Impact.
International Business Leadership | Digital Identity | Europe & Africa
I lead international commercial growth and complex government technology programmes across Europe and Africa, connecting technology, institutions and strategic partnerships to deliver meaningful, lasting impact.
Executive Profile
Where technology meets public institutions.
I have spent more than eighteen years working where technology meets public institutions. My role is to align three things that rarely move at the same pace: what a government needs to achieve, what a technology can reliably deliver, and what a commercial agreement can sustain over many years.
Today I am Vice President of Sales, Europe & Africa, at Laxton Group, a provider of biometric identity solutions for national ID, border, passport and voter registration programmes in more than fifty countries. I lead our commercial business across the region, from market development and partner selection through to contract execution, and I sit on the leadership team.
Executive Impact
Commercial results, stated plainly.
I show contracts won, pipeline and programme scale separately because they measure different things. Pipeline reflects opportunities I am pursuing, not secured revenue. Figures are taken from my latest CV.
- Experience
- 18+Years of experienceIn international technology sales, business development and commercial leadership.
- Contracts won
- ~US$50MContracts won in 2026Contracted to date in 2026 across Europe and Africa, according to my latest CV.
- Pipeline · not revenue
- US$300M+Commercial pipelineOpportunities I am actively pursuing across the region. This is pipeline, not secured revenue.
- P&L responsibility
- €500K to US$50M+Programme scaleThe range of programmes on which I have held P&L and commercial approval responsibility.
Selected International Programmes
Public programmes, real conditions.
National identity, passports, humanitarian registration and border management. These are programmes within my regional portfolio at Laxton Group.
Madagascar
National Identity
A legal identity opens access to public services, financial inclusion and civic participation. For me, the measure of this programme is whether it reaches the people who have always been left outside formal systems.
Cameroon
Biometric Passports
Faster and more secure passport issuance strengthens document integrity and shortens the wait for a travel document, wherever a citizen applies.
Hungary
Humanitarian Biometric Registration
Reliable identification supports orderly and dignified processing for people in a vulnerable situation, and helps authorities direct protection and services to the right individuals.
Belgium
Accessible National Identity
This is inclusion in practice. Accessible enrolment supports the national objective of 100% eID adoption and ensures older citizens keep full access to public services.
Spain & Estonia
Border Management
Dependable border technology keeps crossings secure and efficient for travellers and officers, and gives policy makers evidence from real operating conditions before a Europe-wide rollout.
Leadership Philosophy
Three principles I work by.
Commercial Judgment
Balancing market opportunity, customer value, financial discipline and delivery capability.
Impact
Measuring success not only through commercial achievements, but through the value of the technology and services delivered.
Perspectives
Insights
Digital Identity
1 November 2026 · 8 min read
Digital Identity Is Not Just a Technology Project. It's a Trust Project.
Why the success of a national identity programme depends not only on technical specifications, but also on the confidence citizens and institutions have in it.
Read
International Business
Forthcoming
What I've Learned About Doing Business Across Europe and Africa.
Reflections on working across very different markets, institutions and expectations, and what stays constant.
In preparation
Commercial Leadership
Forthcoming
Winning a Contract Is Not the Same as Building a Business.
On the difference between a signature and a sustainable position in a market.
In preparation
Contact