Experience
Professional Experience
Eighteen years in international technology sales and commercial leadership, from channel operations at Hewlett-Packard to leading commercial business across Europe and Africa at Laxton Group.
Select a role to see its scope, selected contributions and markets.
2020
Scope
Regional commercial leadership across national identity, biometric registration, passports, border management and election technology programmes.
Biometric identity solutions for national ID, border, passport and voter registration in 50+ countries
I report to the Global Chief Sales Officer and am a member of the leadership team.
Selected contributions
- I have secured approximately US$50M in contracts during 2026 to date, with a separate commercial pipeline exceeding US$300M.
- I led commercial engagement for the Madagascar national identity programme, with aggregate contract value exceeding US$35M including extensions.
- I develop business opportunities and strategic partnerships across European and African markets, and have built a network of more than 60 active partners.
- I coordinate multidisciplinary teams of approximately 10 to 15 internal stakeholders across commercial, technical and delivery functions.
- I hold project-level P&L accountability, including pricing, cost and margin considerations, with commercial approval on multi-year programmes.
- I manage complex government sales cycles, from institutional engagement and solution positioning through procurement, negotiation and contracting.
- I contribute to product and go-to-market discussions by translating customer and market requirements into commercial priorities.
Markets
- Europe
- Latvia, Lithuania, Estonia, Hungary, Belgium, Slovenia, Bulgaria, Spain
- Africa
- Madagascar, Somalia
Markets where I have led or supported commercial activity. The scope and level of activity differ from market to market.
2017
Scope
Country leadership for NEC in Romania, and public safety business development across Eastern Europe in biometrics, AI-enabled video analytics and smart city solutions.
Operations, legal and finance support were provided through NEC's regional structure, working closely with colleagues in Hungary.
Highlights
- I ran NEC's operations in Romania, leading government stakeholder engagement and strategic account development.
- I led the public safety business across Eastern Europe, coordinating commercial and operational activity with regional functions.
- I held project-level P&L responsibility and commercial approval authority, and exceeded company targets through market planning and entry into new accounts and segments.
- I secured and delivered facial recognition secure access for Romania's 2019 EU Council Presidency summit.
2014
Scope
Business development for the System Integration division, with a focus on public-sector and security projects.
System Integration
Highlights
- I delivered revenue growth in three consecutive years and contributed to the strategic planning and reorganisation of the System Integration division.
- I won a highly competitive national security analytics tender against leading global technology vendors.
- I delivered election management software for Romania's 2016 parliamentary elections on behalf of the national electoral authority.
2011
Scope
Account management and business development for integrated technology projects.
Highlights
- I consistently exceeded sales targets by opening new accounts.
- I managed integrated technology projects from bid to implementation for retail and international enterprise clients.
2008
Scope
B2B channel operations across Europe, the Middle East and Africa.
Highlights
- I coordinated B2B channel operations across EMEA.
- I improved operational processes together with internal teams and channel partners.
A more detailed career profile and a downloadable CV are available by invitation.
Executive Credentials