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Commercial Leadership19 October 2026

Winning a Contract Is Not the Same as Building a Business.

On the difference between a signature and a sustainable position in a market.

By Irina Stoica, Vice President of Sales, Europe & Africa

The full article will be available here shortly.

It will be published here and on LinkedIn. Follow along to be notified.

International Business

2 November 2026 · 10 min read

My Reflections on Doing Business in Europe and Africa

How working across different markets, cultures and institutions has shaped my approach to business, and why diplomacy, cultural understanding and trust matter as much as commercial strategy.

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