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Commercial JudgmentForthcoming

Commercial Leadership Is About Knowing Which Opportunities Not to Pursue.

Pipeline discipline, delivery capability and the cost of saying yes to the wrong tender.

By Irina Stoica, Vice President of Sales, Europe & Africa

This essay is in preparation.

It will be published here and on LinkedIn. Follow along to be notified.

International Business

2 November 2026 · 10 min read

My Reflections on Doing Business in Europe and Africa

How working across different markets, cultures and institutions has shaped my approach to business, and why diplomacy, cultural understanding and trust matter as much as commercial strategy.

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